Not too long ago, the Huffington Post launched a Japan edition, adding on to its quickly growing editions around the world.
I blogged about this recently but I just read an update on the new edition.
The HuffPost launched its Japan edition in collaboration with a daily newspaper called Asahi Shimbun – which is the second largest paper in the country. The newspaper reaches more than seven million readers daily! The collaboration came in hopes that with the newspaper’s popularity along with the HuffPost brand and model, the paper would be able to appeal to the younger generation and the Japanese who have lost faith in their media. The chief executive of the HuffPost mentioned that the new site will give a generation who wants to be heard a chance to join and be a part of the conversation.
I think that this step is a good idea. People, no matter the country or culture, always want to be heard – that’s why blogs have become so popular. The combination of the country’s most popular newspaper plus the HuffPost strong online presence in allowing readers to join in the conversation will be great!
I’m really looking forward to seeing the effects of this collaboration. I hope that it will be successful and actually works for the point that the paper wants it too. Everyone should have a chance to voice his or her opinion about the news and what better place to give this other than online, to a community of millions.