and the ratings are in…

It was announced last week that The New York Times beat USA Today as the second largest U.S. paper. The Wall Street Journal came in first of course.

The Wall Street Journal had an average daily circulation of 2.38 million. While the Times had 1.87 million and USA Today had 1.67 million. Although this may seem good, the daily readership in U.S. papers declined altogether by 0.7 percent in a six month period.

This does not surprise me! It is no surprise that The Wall Street Journal came in as number one. In a society where we value business and make a living off of what is going on in the business world, it only seems right that the Journal is the preferred paper. My boyfriend works at a law firm and always talks about how the firm has a subscription to The Wall Street Journal, but no other paper. I would expect the Times to come in as number two, but it seems like it only did because of its online packages.

The paywall the Times put up, from what I’ve read has done the paper justice. In fact, the paper is adding more digital packages for its online customers.

http://www.bloomberg.com/news/2013-04-30/new-york-times-leads-major-newspapers-with-18-circulation-gain.html

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