Just an update about paywalls…
Publishing companies like Gannett Co, owner of USA Today and The New York Times Co., owner of – well obviously, The New York Times, are noticing that consumers are actually willing to pay for online subscriptions.
When the originally idea of paywalls came up, most papers were against it in fear that it would keep readers away from the online sites, but it actually did the opposite.
So what’s the outcome now?
Well according to this article, Gannett had 46,000 online subscriptions at the end of 2012, two-thirds of which were new readers. The Times Co last year generated more revenue from circulation than advertising mainly because it “led the way” charging for online access.
Now that papers are testing out paywalls and noticing the success, expect more papers to join the bandwagon and start charging. Hopefully the idea of giving readers a chance to read a few articles for free will still apply to the rest of papers who are preparing to join this trend.