$90 million dollars later and LinkedIn still continues in the fight to becoming the world’s number one professional tool on the web. After a month of rumors, LinkedIn finally announced its purchase of Pulse, a startup company founded in 2010.
Pulse is a popular newsreader app that was developed by two Stanford University students for a class. The app was originally for Apple’s iPad and received high praises from Steve Jobs.
LinkedIn says that acquiring the newsreader app will set the website as “the definitive professional publishing platform – where all professionals come to consume content and where publishers come to share their content.”
The point of the two coming together as one is to help LinkedIn be known as something more than a resume source, but as a fully developed content platform. Although the company is doing well in terms of revenue, the idea of something new and fresh will increase engagement on the site which will in turn add advertising revenue.